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Diagram: rising organic trend above a flat baseline, with five market nodes

← Work02/Diagnose—Jindal Naturecure · SEO · Analytics · Growth

Digital Strategy, SEO & Growth

+65% organic traffic YoY · +40% conversion

Connecting search, analytics, content and market priorities into a measurable digital growth roadmap.

Context
Jindal Naturecure Institute's website and search presence. Most of a wellness institute's enquiries start with a search.
Role / scope
SEO strategy · GA4 analysis · GSC continuity · research · roadmap design

Status

Measured · Roadmap

Evidence

  • JNI organic traffic measured at +65% YoY
  • JNI conversion measured at +40%
  • 25-task international SEO roadmap across USA, Canada, Australia, Vietnam and South Africa
01

Problem

Activity is easy to count. Growth needs a signal you can trust.

The growth problem was to connect search demand, website behaviour, content priorities and measurable business actions into one coherent operating roadmap.

02

Diagnosis

Use analytics to understand where attention becomes action.

  1. 01GA4 channel and landing-page analysis
  2. 02Organic search baseline
  3. 03User behaviour and journey review
  4. 04Conversion event / attribution checks
  5. 05GSC property continuity and URL-level search data requirements

The analysis also turned up measurement gaps. Thank-you-page events and Key Event reporting didn't match, for one. The roadmap was built around what the data could actually prove.

03

Roadmap

From performance diagnosis to an actionable search roadmap.

Research→
Prioritise→
Optimise→
Measure→
Expand
  1. 01Technical SEO
  2. 02Content and intent mapping
  3. 03International search opportunity: 5 markets, 25 tasks
  4. 04Reporting and KPI definition
  5. 05Vendor / implementation coordination

Status by component

  • Domestic SEO & analytics workPerformance evidence belowMeasured
  • International SEO roadmap5 markets · 25 tasksRoadmap
04

Measured outcome

Organic traffic
+65%YoY
Conversion
+40%

Notes

  1. Traffic and conversion figures are measured results. No single optimisation is credited with them.

The full walkthrough, with the working files, is available in an interview.

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