← Work01/Govern—Jindal Aluminium · JNI · Digital Platforms
Enterprise Digital Platform & Website Governance
40 data points · 241 locations in one register
Turning website, content, SEO and information-management work into a governed digital operating layer.
- Context
- Corporate websites and digital touchpoints for Jindal Aluminium (JAL) and Jindal Naturecure Institute (JNI), where public information spans many pages, locations and business facts.
- Role / scope
- Audit · information governance · SEO / technical QA · content structure · cross-functional coordination
Status
Built · Validated
Evidence
- 32 website corrections structured through the JAL audit process
- Key Data Register covering 40 critical data points across 241 locations
- JNI plugin-to-custom-code remediation across 32 pages
- Management-directed mechanism for ongoing website information management and maintenance
Problem
A website is not a brochure. It is an operating layer.
Public information about the company was spread across pages, locations and systems, and it drifted out of date. People judge the company by what they find when they search, visit and try to act.
Diagnosis
From page-by-page correction to information governance.
One wrong page was never the real issue. Facts lived in many places, had no named owner, and got fixed only when someone noticed. So the errors came back.
- 01Content accuracy & currency
- 02UK English / brand consistency
- 03SEO & technical QA
- 04Information architecture
- 05Forms and user journeys
- 06Location and manufacturing data
- 07Ongoing ownership / maintenance
The system
Business → Source → Validate → Content → Website → User.
Detailed website auditing was combined with structured information management, so important facts could be checked, updated and governed instead of repeatedly rediscovered.
- 01Audit → 32 corrections structured
- 02Key Data Register → 40 critical data points
- 03241 locations covered in the register
- 04JNI → plugin-to-custom-code remediation across 32 pages
- 05Maintenance mechanism → management-directed
Work in practice
Social creates discovery. Search captures intent. The website has to deliver.
Around the governance work sat the routine that keeps a platform healthy: keyword and SERP tracking, on-page and technical SEO, off-page listings, traffic analysis, monthly reporting, and daily reputation monitoring and response.
Evidence
From digital housekeeping to a repeatable governance mechanism.
The strongest result was not a single page fix. It was a repeatable way to treat website information as governed business data.
Notes
- Audit findings are shown as structured corrections; the case does not claim every item has been remediated.
The full walkthrough, with the working files, is available in an interview.